New Business is the lifeblood
of any company, no matter how large or small. It
starts with good leads and carefully qualified appointments.
And that usually means cold calling. But few people actually
enjoy cold calling and there always seem to be more important
and more immediate matters to attend to. So for many, it’s
the area which is often most neglected.
Any new business process starts with an understanding of
the target audience and a prospect list. Our experience
tells us that purchased lists are often out of date or only
target conventionally defined areas within large companies,
thereby ignoring other budget holders or decision makers.
We recommend that following a discussion with yourselves,
we would research and compile our own list and supporting
information on your behalf and have found that this usually
yields better results for our clients.
Prospects would normally be identified by geographical
location, by industry type or by a combination of both.
There may be other parameters to consider too, such as
annual turnover, number of offices, number of staff, etc,
which would all be discussed prior to the research stage.
All businesses are different and therefore their requirements
are different too.
Our assignments over the years have included a range of
services from simple ‘fact finding’
right through to booking appointments with senior personnel.
Naturally we will cover everything in-between.
We also offer bespoke packages to fit your needs.
These could vary from one day per month upwards, or working
on an occasional project basis depending on your requirements
at any one time. We work around you: not the other way
round.
And of course, all our activity is carefully documented
and an activity report sent back to you on a regular basis,
enabling you to analyse and evaluate the results
of your investment.
As you’d expect as well as arranging the appointments,
we offer a full range of services associated with new business.
Click here to view them all.